Advertising Smarter to Hybrid Car Buyers (Podcast)

Summary

According to potential growth of level of interested people in hybrid cars, there's a forecast, that by 2016 at least 10% of  car sales will be from "green-car" market. The consumers are basically male between the age of 24-34 (56.1%).  Among the purchasing incentives of hybrid car consumers, the most considerable one is the need for better gas mileage (44.4%). The other ones say, that they are "technology lovers", modern people etc. Other consumers are moved by the personal goal of being "greener" (42%). More than 50% of these buyers spend 3 hours daily on-line, and more than 80% consider dealer websites more important source for making decision. In that matter dealership developed a mobile advertisement, as car buyers incentively use their mobiles in that purpose.  

Some Hybrid Cars Presented By German and Japan Famous Car Producers 

Audi A9_concept

Audi rr1

BMW efficiency design 

Toyota FT